Looking back on the last year, it’s difficult to fully comprehend all the things that have changed. Following a tremendous spike in demand, gaming sits squarely near the top of this list. In an age where many businesses are struggling, the games industry is booming… but why?
Impact on industry
Two of the biggest names in the gaming industry have reported record numbers since the pandemic took hold. Activision Blizzard, the makers of Call of Duty and World of Warcraft, said that an average of 407 million people were playing their games online each month in the first quarter of 2020. Pushing their net revenue from digital channels north of $1.44 bn (£1.16 bn).
Electronic Arts, another huge player in the gaming industry and the makers of Fifa, have reported similar numbers. By the end of March 2020 their reported revenue was $1.4 bn—having grown from $418 mn in just three months. We see this trend repeated again and again, with nearly all industry giants experiencing enormous growth in user numbers and sales.
Relief from reality
Gaming is the perfect antidote to the call to stay at home. It treats boredom, loneliness, and the feeling of lacking in progress or accomplishment, all at the same time. There is enough variety out there that the industry can serve a variety of user groups and keep them engaged.
Bobby Kotick, CEO of Activision Blizzard felt personally moved by the response: “In the face of so many difficulties, our employees have made certain that the joy, the engagement, and the benefits of gaming remain an effective way to help keep our 400 million players around the world connected and safe.”
The Bottom Line
For the first time in recent history every individual is fighting the same fight; online gaming connects us on a global scale and manifests a sense of camaraderie. It distracts us from the relentless stream of negative news and gives us something to work on. One thing’s for certain: for the games industry, the only way is up!
Sign Up To Quell Today
Sign up to the waitlist and get 3 months free Quell+ at launch